Presenting the Winners of the Android Developer Challenge I

Since we started the first Android Developer Challenge late last year, we all have been eager to see who the winners of $275,000 and $100,000 would be. All 50 applications that emerged from Round 1 of ADC I showed great promise, and these teams have been working intensely for the past several months to polish their apps for the final round.

Similar to round 1 we sent laptops preconfigured with the judging environment, emulator, and all entries to each of our seven judges. In this round, each judge reviewed all 50 applications, took collaborative notes and gave initial scores. Then, all judges met together over conference calls to discuss and debate these applications, finally coming to consensus on which applications should receive $275,000 and which should receive $100,000.

We're pleased to present all of the winners and finalists in our detailed ADC gallery. Peruse and enjoy — there are awesome applications and unique uses of the Android platform. We would like to congratulate the winners and thank all the entrants for their hard work!

Android Market: a user-driven content distribution system

When we talk to developers, a common topic is the challenge of getting applications in the hands of users. That's why today I'm happy to share early details of Android Market—an open content distribution system that will help end users find, purchase, download and install various types of content on their Android-powered devices. The concept is simple: leverage Google's expertise in infrastructure, search and relevance to connect users with content created by developers like you.

Developers will be able to make their content available on an open service hosted by Google that features a feedback and rating system similar to YouTube. We chose the term "market" rather than "store" because we feel that developers should have an open and unobstructed environment to make their content available. Similar to YouTube, content can debut in the marketplace after only three simple steps: register as a merchant, upload and describe your content and publish it. We also intend to provide developers with a useful dashboard and analytics to help drive their business and ultimately improve their offerings.

I also wanted to share some early details to help with planning your efforts so that you can be ready as our partners release the first Android-powered handsets. Developers can expect the first handsets to be enabled with a beta version of Android Market. Some decisions are still being made, but at a minimum you can expect support for free (unpaid) applications. Soon after launch an update will be provided that supports download of paid content and more features such as versioning, multiple device profile support, analytics, etc. Below are some screenshots that illustrate some of the security features and workflow.

With the addition of a marketplace, the Android ecosystem is becoming even more robust. I am incredibly energized by the support and amazing content I've seen so far. We will share more details as they are available and I look forward to working with many of you in the coming months.

US Closing Mobile Usage Gap

I posted a piece back in January this year about the Rise of the Mobile Wallet and was pleased to see that it was quoted in an Experian Consumer Research Report about the US Mobile Usage Gap.

The report suggests that while only 2% of US consumers regularly make purchases via a mobile device, already 16% use mobile banking services, roughly equally distributed among different age groups.

Interestingly, the research shows that the age profile of GPS users is heavily skewed towards 18-24 year olds, with a severe drop off in usage rates in the age groups 45-54 and over.

Mobile advertising acceptance is confirmed as being higher than for traditional web, with over a third of consumers who are online for at least one hour a week rating themselves as interested in receiving ads via their mobile provided there is a tangible incentive.

You can read the full 9-page report by clicking on the title of this post.