KitKat (Nestle') France & JWT have come up with an exquisite 3D-effect digital marketing campaign that is tied in to their 'Ultimate Break/Win a Trip in Space' campaign.Not only is the execution of this computer animated short by AkamaStudio wonderful, but so is the timing.
A stressed stockbroker executive facing heavy losses...see any connection to the (in)famous trader at French bank SocGen who managed to accumulate trading losses of $7bn only last week?
The campaign call-to-action is for consumers to access the promotional website or to SMS a code via their mobile handset. What is a little surprising for such a brilliant campaign is that no mobile application (be it a game or other gimmick) or mobile site was built to go with it. This shows that despite the inroads mobile advertising is making in general, big brands are still reticent to capitalise reaching out to consumers through this channel -in my opinion, a missed opportunity.
Maybe the CMO Forum, organised by Ogilvy Worldwide in conjuntion with the GSMA at next month's Mobile World Congress, will go some way to bridge the 'mobile gap' between advertisers and the mobile industry...
Oh, and just in case you were wondering, the 'trip in space' prize offered is genuine and is apparently worth a cool €147,000...not a bad return on a few crispy chocolate sticks...
A stressed stockbroker executive facing heavy losses...see any connection to the (in)famous trader at French bank SocGen who managed to accumulate trading losses of $7bn only last week?
The campaign call-to-action is for consumers to access the promotional website or to SMS a code via their mobile handset. What is a little surprising for such a brilliant campaign is that no mobile application (be it a game or other gimmick) or mobile site was built to go with it. This shows that despite the inroads mobile advertising is making in general, big brands are still reticent to capitalise reaching out to consumers through this channel -in my opinion, a missed opportunity.
Maybe the CMO Forum, organised by Ogilvy Worldwide in conjuntion with the GSMA at next month's Mobile World Congress, will go some way to bridge the 'mobile gap' between advertisers and the mobile industry...
Oh, and just in case you were wondering, the 'trip in space' prize offered is genuine and is apparently worth a cool €147,000...not a bad return on a few crispy chocolate sticks...
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