GeoMe and IRL announce Partnership

AMSTERDAM, THE NETHERLANDS and BARCELONA, SPAIN--(Marketwire - January 27, 2009) - In Real Life (IRL), the only presence-based social networking company that adds presence to social networks and social media, and GeoMe, a mobile phone service that allows users to explore, share and connect via messages on a map, announced today the creation of a central platform for location-based social networking services on both mobile phones and the Web. This is the first time a Web-based social network has partnered with a mobile, location-based social network, providing full access privileges across the two communities of users.

The partnership extends the services of the IRL Connect Web-based social networking platform (www.irlconnect.com) to the mobile, as well as brings GeoMe's (www.geo-me.com) expertise in delivering location-based solutions on mobile to the Web. The combined platform features a social network toggle that allows members to seamlessly cross between communities. Both services bring the best of the mobile and Web worlds to users for an optimal social networking experience where they can access and exchange information and find friends online with the least effort, rather than a walled garden format of many of today's mobile social networking services.

"Many competitors focus on mobile and then try to extend their service to the Web by themselves, creating a half-baked Web solution," said Frank Schuil, founder and CEO of IRL. "By allowing aggregation with external parties, such as GeoMe, it is easier to grow our user base and give IRL Connect users the opportunity to explore mobile social networking using the GeoMe platform."

"Both IRL and GeoMe are focused on developing fresh concepts within the context of social networks. By partnering together, we combine resources to reach out to a wider public than would have otherwise been possible," said Ric Ferraro, managing director, GeoMe. "Instead of just aggregating different networks, GeoMe and IRL are sharing our communities openly in order to provide a richer experience for members."

GeoMe is launching its public beta in February 2009. IRL Connect members will be able to access the GeoMe service on mobile and on the Web in Q2 2009.