barcelona.mobi site to be unveiled at Mobile World Congress 08

A few sharp-eyed observers will have noticed that a test-site for the barcelona.mobi development went live at the beginning of the month.

The much-anticipated launch of the official barcelona.mobi site (part of a global drive by the mTLD Dot.mobi consortium to market the .mobi domain name) is expected to occur at the Mobile World Congress next week.

With heavy backing from the Barcelona Town Council, the new site will replace a (now outdated) WAP portal that users linked through to from the Council's main web page, www.bcn.cat. The barcelona.mobi site is expected to mark a key milestone for the dot.mobi consortium and is the second key city.mobi site launched (following from the successful helsinki.mobi development in 2007).

More city.mobi sites are expected to be launched later this year as mTLD battles it out to acquire the supremacy in the race to be the premier format for mobile-adapted websites.

m.dot vs dot.mobi

The battle between m.dot and dot.mobi is heating up. I have had close contact with the dot.mobi consortium recently and witnessed their efforts to push their domain as the 'gold standard'.

I am noticing 2 things: there seems to be a decoupling of usage between Europe and the US, with the big guns (Yahoo, Facebook etc.) adopting the m. domain and the European operators (Orange etc.) opting instead for dot.mobi.

Also, dot.mobi is struggling to communicate its added value, namely that it has defined (and offers as a framework) a set of development standards to improve the user experience of web on mobile.

At the same time as a gold rush is taking place to acquire the popular dot.mobi sites (witness the many online auctions), the key issue of enhancing the user experience of web on mobile is taking a back seat. Pity, as dot.mobi would have gone a long way in widening the appeal and useability of mobile web.

Snippets from First Tuesday Barcelona -08/01/08

BARCELONA 08/01/2008 - Interesting session yesterday night at FIRSTTUESDAY SPAIN where Bango CEO Ray Anderson gave some background to his entrepreneurial adventure at the company he founded in 1999 with €1.5m of his own money. He was very open in admitting that the venture required far more time and money to take off than he expected (he is still due to make an overall profit for the business) but that he was confident he would be in a position to exit via a buyout from a bigger group within 2 years should he wish to do so. The often repeated point about having to grow the company above all else in the first few years was backed up by Roberto Fernandez, founder of Spanish start-up Aztive Mobile (both Bango and Aztive will be exhibiting at the Mobile World Congress in Barcelona next month).

Ray voiced the opinion (that is being repeated by several commentators) that mobile operators are becoming less important, increasingly allowing new companies to enter the fray and offer services independently of the operator restrictions.As operators are more concerned with protecting their revenue streams than with competing between each other, they have traditionally adopted a 'wait-and-see' attitude and jumped on the bandwagon at the last moment.

He stated that it was an odd coincidence indeed that only once handsets were placed on the market with free wi-fi browsing capability that operators reduced their data transfer rates or how only once handsets with in-built GPS were launched that operators agreed to the release of location-related data for groups of customers.

He also stated that monetising revenues from the mobile web will remain an issue until operators are in a posiition to claim a substantial chunk of revenues from add-on services and he called for a Paypal-style new entrant to create a new global standard for payments that will stimulate new revenue models and open up new earning opportunities.

While talking about mobile site design, he stressed the need for developers to adapt web pages to the reality of the mobile screen (obvious but still not widely acknowledged!) with vertical navigation, simplified browsing, removal of flash-type graphics etc. Interestingly for me, he did not mention the whole dot.mobi movement spearheaded by the consortium of Nokia, Telefonica, GSMA etc. which is odd, as dot.mobi aims to do just what Ray preaches-viz.adapt web pages for mobile and create a 'gold standard' for mobile.

Ray also called for a simple and universally-accepted browser to be developed for mobile (i.e. Google for mobile) and circumvent some of the cumbersome browsers that are around today which reduce the quality of the user experience.