App Store Rankings–Distribution Strategies for iPhone and Mobile Apps

The following is a short extract from chapter 11 on 'Distributing your Application' within Part III 'Creating Winning LBS Businesses' in my forthcoming book, Location Based Services (written with co-author Murat Atkihanoglu), available for pre-order here.

“There is a certain shroud of mystery surrounding exactly how App Stores work, with the various players involved guarding most of their cards close to their chest. And while there may have been 3 billion reported downloads from Apple's iTunes store, it is anyone's guess how many of the apps downloaded were later removed from the device.

First, the bad news: getting your consumer to discover or find your app within an App Store is difficult. The iTunes Store is a case in point: with over 140,000 apps available in over 30 individual country stores, finding an app you don't know the name of is extremely difficult.

Now, the good news! You can significantly increase the odds of becoming a popular app by understanding the dynamics of how App Stores work.

A good 'discoverability' strategy will consider the following:

• App Rankings
• App Reviews
• App Analytics
• App Discoverability Services

Let’s take the first item, App Rankings. What exactly do we mean by App Rankings and how are they measured? Rankings work by taking the most downloaded apps within a short space of time, typically 24 hours. As they are regularly updated, there is a lot of upwards and downwards movement within the list, but entering the list as a newbie app requires considerable effort.

Some App Stores, like iTunes and Android Market, publish rankings within the store itself and there are tools such as App Gems (pictured above) that allow you to monitor global rankings for Top 300 iPhone apps.

Why are rankings important? The simple answer is, the better the ranking, the greater the downloads your app will receive, as it gives your app greater exposure.”

Facebook for Android -coming soon

The summer holiday season being in full swing, it is that time of the year when 'real' news gets replaced with products of the rumour mill.

Speculation over what the future may bring once the industry movers and shakers are back in their office seats is rife.

One rumour to have recently hit the web is the launch of a new Facebook app for the Android platform. This would be a logical step for Facebook, having recently announced the launch of a revamped iPhone application (which will allow video uploads in addition to current photo uploads).

However, it seems Facebook is relying on external resources from the Android team at Google rather than managing all development in-house, so exactly when the app will be released involves a large degree of guesswork.

A Facebook launch on Android would give a big boost to Android's positioning vis-a-vis the iPhone, at a time when over 12 new Android devices are due to hit the market worldwide in Q3 and Q4 of this year.

The Android Market still has some catch up to do with respect to the iTunes app Store, with many apps still failing to project that sleek finish and desirability endemic to all things Apple.

Plus, if we look at a chart of daily worldwide releases of new apps on the Android market over the last 100 days (courtesy of androlib.com), things seem to be plateau-ing at Android and a new stimulus is required to pick up the momentum if Android is to realise its potential as a serious contender to the iPhone.